Health Information Privacy Notice

Effective Date: March 24, 2026

This Health Information Privacy Notice applies to primaldallas.com (the "Website"), which is owned and operated by Primal Of Texas Inc, doing business as Primal Integrative Health Group, Primal Aesthetics, Primal Health, Primal Pediatrics, Primal Performance, and Primal Vitality (collectively, "Primal," "we," "us," or "our").

We respect the privacy of your personal and health-related information and are committed to using reasonable safeguards to help protect information shared with us through our Website, forms, communications, consultations, scheduling systems, and related services.

Although we may not be required in every circumstance to provide a formal HIPAA Notice of Privacy Practices, we strive to handle health-related information in a careful, confidential, and professional manner consistent with applicable law and privacy-minded practices.

1. Our Privacy Commitment

We understand that information relating to your health, wellness, appointments, services, goals, concerns, and communications may be sensitive. We aim to limit access to such information to appropriate personnel, service providers, and systems involved in our operations, scheduling, communications, documentation, customer support, and related functions.

Where practical, we seek to use administrative, technical, and physical safeguards designed to help protect the confidentiality and integrity of information in our possession.

2. Information This Notice May Apply To

This Notice may apply to information such as:

• Name, address, phone number, email address, and contact details
• Appointment requests, scheduling details, and service history
• Health-related concerns, wellness goals, symptoms, or intake information you choose to share with us
• Communications by phone, text, email, portal, forms, or in person
• Payment, billing, and transaction-related information
• Documents, authorizations, acknowledgments, or forms you submit to us

3. How We May Use Information

We may use personal and health-related information for purposes such as:

• Scheduling consultations, evaluations, follow-ups, and services
• Communicating with you regarding appointments, services, and support
• Documenting information you provide to us
• Coordinating care, wellness support, or service-related communications where appropriate
• Processing payments, invoices, and account-related matters
• Maintaining business records and internal operations
• Complying with legal obligations and enforcing our policies

4. How Information May Be Shared

We do not share health-related information casually. We may disclose or share information when reasonably necessary for business, operational, legal, or service-related purposes, including:

• With staff, contractors, or service providers who need the information to perform authorized functions
• With scheduling, communication, records, payment, or technology vendors that support our operations
• When you direct us or authorize us to share information
• When disclosure is required or permitted by law
• When necessary to protect our rights, safety, property, or the safety of others

We aim to share only the information reasonably necessary for the applicable purpose.

5. Electronic Communications and Risk

Communications by email, text message, website form, and certain electronic systems may involve privacy and security risks. Although we use reasonable safeguards, no transmission method or electronic storage system can be guaranteed to be completely secure.

By communicating with us electronically, you acknowledge and accept the inherent risks associated with electronic communications, to the extent permitted by law.

6. Access, Corrections, and Questions

You may contact us if you have questions about the information you have shared with us, wish to update your contact details, or would like to request that we review certain information for accuracy.

We will review reasonable requests in light of applicable law, our recordkeeping practices, and the nature of the information involved.

7. Third-Party Systems and Service Providers

We may use third-party platforms and vendors for scheduling, communication, intake, payment processing, records management, website hosting, analytics, and related business functions. These providers may process or store information according to their own systems and policies, subject to applicable agreements and legal requirements.

We encourage you to review applicable privacy policies where relevant.

8. Our Approach to Privacy Practices

We value privacy, confidentiality, professionalism, and responsible information handling. Where applicable, we seek to follow privacy and security practices that reflect recognized standards for safeguarding sensitive information.

However, this Notice is provided for transparency regarding our privacy practices and is not intended to represent that every service, communication, or business activity is governed by HIPAA in every circumstance.

9. Changes to This Notice

We may update this Health Information Privacy Notice from time to time to reflect changes in our practices, technology, services, or legal obligations. Any updated version will be posted on this page with a revised effective date.

10. Contact Information

If you have questions regarding this Notice or our privacy practices, you may contact:

Primal Of Texas Inc
DBA Primal Integrative Health Group, Primal Aesthetics, Primal Health, Primal Pediatrics, Primal Performance, and Primal Vitality
8668 John Hickman Parkway, STE 701
Frisco, TX 75034
469.598.0598
info@primaldallas.com